Mental health, along with physical and social well-being, constitutes the general health of an individual and it is considered to be no health without mental health. Mental health does not represent the exclusive absence of mental illness or mental disorders. Young people going through the process of adolescence are recognizes as an extremly vulnerable group that is at high risk for developing mental health problems or mental disorders, precisely because of the turbulet distance they go through and because of the physical and mental changes that happen to them. Therefore, increasing emphasis is placed on the promotion of mental health among the younger population, which is focused on positive and healthy outcomes, with the ultimate goal of strengthening the strengths and competencies of young people. The paper presents the results of a qualitative research on the experts perspecitve on the experience of youth mental health promotion programs. The research involved experts involved in the promotion of mental health through the project „Promicanje mentalnog zdravlja – Pogled u sebe“. The method used in the research was semi-structured interviews via video call, while the obtained data were processed by the method of qualitative content analysis. The results of the research point to the current high state of mental health promotion triggered by the COVID-19 pandemic, but to a generally low state of awareness about mental health problems and the importance of mental health promotion. The need to regulate mental health policy was recognized, as well as strengthening the school and family environment for further continuous promotion of mental health of young people, but also strengthening the support system and better education of professional associates working with young people. Peer educators, to whom young people respond very well and whose opinions are important to them, also stand out as a good way of promotion