The aim of this paper is to provide an overview of the role and importance of non-profit organizations in providing parenting support services in Croatia and several European countries. In the last few decades, parenting has begun to be viewed as a social resource and value that plays a key role in the development of the well-being of the child, but also of new generations in society. It therefore requires support and protection, so many countries are beginning to develop parenting support policies as a new area of family policy. Parental support is considered to have the characteristics of social investment. Parental support services are diverse, often provided by non-profit organizations, which have played a significant role in the development and provision of parental support services in Europe. In Croatia, parenting support services are mostly provided by public institutions, but the role of associations as providers of these services is also recognized. To increase the availability and expansion of parenting support services in Croatia, it would be necessary to inform and sensitize the public about available services, the importance, and rights of parents to support, with the participation of associations dealing with parenting and children. For the development of parenting support services, among other things, cooperation between central and local government bodies and non-profit organizations, most often through social partnerships, is crucial.