Recently, there has been an increase in the number of femicides in Croatia. The abundance of reactions was caused by the case of a public femicide in Split, which started a public discussion on the ethics of reporting after a video of a woman fighting for her life was shown in the evening news. After the femicide in Split, the media had almost constantly been reporting on various femicides throughout Croatia. The last in a row was the femicide of a young girl in Našice just a few meters from her house. How the media reports on this social phenomenon is a very important social and political issue, as the media has a role in shaping the attitudes of society. Also, the way the media portrays women has an impact on the position of women in society. The aim of the content analysis of 111 media reports on the case of femicide in Split and Našice published on the most read media portals was to study how the media reports on femicide. The results of the analysis show better media practice, compared to previous researches, however, not good enough. The privacy and dignity of the victim is still grossly violated, women victims are called "unfortunate", the act of violence is "bloodshed". Analytical articles written by experts in the field of gender-based violence are rarely written. Sensationalism was also retained in the headlines and is reflected in the text through detailing and drama in describing the act of murder. Femicide is most often seen as an isolated case, and the term "femicide" is very rarely used. The perpetrator is characterized within the framework of details from his past that are not relevant, but he is not justified. The social welfare system is very rarely mentioned in articles.