Violence against children in the family has become an increasingly prominent public topic in contemporary society, often discussed when a tragic event occurs. This complex issue becomes the subject of public interpretation, questioning the authority of the child welfare system and professionals. This study analyzed the content of media reporting on social workers and the social work profession in the context of protecting children from violence, on a sample of 90 Internet articles. The aim of the study was to provide insight into important scientific knowledge about the social problem of violence against children in the family and to analyze the exposure and attitudes of different communication sources in the media, as well as the questionable authority of the system created or not created in the media space portraying the social work profession in the field of child protection. The research results indicate the diversity of exposure of individual communication stakeholders and the attitudes of communication sources regarding the role and actions of social workers in protecting children from violence, as well as the existence of questionable authority of the system in the public sphere. The research findings have important implications for improving media reporting on violence against children and promoting the role of social workers in child protection. Findings highlight the need to raise awareness of the complexity and sensitivity of this issue and the importance of providing objective information to avoid sensationalism and stigmatization. It is considered essential to work on enhancing collaboration between experts and the media and developing a clear and consistent communication strategy that promotes the authority of social work in the field of child protection from violence. Although this research was conducted on a limited sample of media articles, the results provide an initial insight of reporting on the issue of violence against children and emphasize the need for further research in this area