The overall financial success of a company and its profits depend on marketing. In carrying out its business activities, all organizations and institutions exposed to the influence of many factors in the environment. Market position and business competitiveness are directed their readiness to respond to the challenges and trends in the environment. Marketing in baking means profitably meet the needs. A dynamic business economy that relies on market exchange. It begins and ends with the consumer because it is the process of creating a product or service to the needs and desires of the customer. ("Marketing is a social and managerial process by creating, offering and exchanging products, individuals and groups obtain what they need or what they want." , Phillip Kotler 1988.). Marketing deals with people's needs and finds ways to satisfy those needs. Finds and where consumers need at a given point in time are not yet aware of what suits capitalists Marx's idea that, in the rush to increase profits, create constantly new products that people are starting to shop, getting a portion of their income (Marx: "The need for creating a product, but also product creates a need") and also helps in the formation of the product for their gratification. Vision bakery within their entire business, from production to distribution to the appropriate innovative ideas in terms of organization, was conceived as a distinctive style in the market. The mission is that with good marketing, quality of products and services, in addition to recognition in the market to gain the trust of the frequent customers and with other business partners.