Business ethics concerns morally correct and wrong behavior in business and requires the application of moral standards by persons in organizations. The benefits of ethical business in the long run reduce the risk of business failure. It can be said that business ethics in the 21st century is inevitable. The human factor plays a key role in the application of the concept of ethical business. Namely, an organization is made up of imperfect people, so no organization will ever be perfect. Nevertheless, any organizational practice should be designed in a way that propagates the core values of the organization to minimize the risk of failure. Organizing business in the 21st century in the context of business ethics implies building an ethical organizational climate and structure, transparency, etc. When ethical guidelines are followed, trust develops between the organization and its stakeholders. The paper found that a large percentage of companies still face fraud and therefore the incorporation of business ethics into business is still at an insufficiently satisfactory level, although there is a growing awareness of its importance.