More than one turn is depicted in the text, but what they’ve got in common is that they all move in one finite direction: The Silk Road as a marketing insight into the chronology of China, as well as a necessary contrast; research on the subject of customer conduct within multi-label companies towards an international market. Including the contrast mentioned above, a replica or a copy of history being (re)used as inspiration is ultimately derived outside of its primal context, today more than ever, which refers us to the question of kitsch – the lack of education, not just within the sphere of the Arts, but throughout statistics which slowly open our eyes and make our jaws drop. ‘Beauty is in the eye of the beholder’, and we can choose for ourselves whether or not we are prepared to ignore the fifty million plastic bottles which that same beauty leaves behind, assuming the form of textile industries. Whilst scrutinizing the subject statistically: no matter if it contains lettering or graphics, a logo represents consciousness about the brand. About whether that same logo can grow into pap as well – it can.