Most children in modern families are exposed to dual socialization, which means educational influences in the family home and preschool institution. Therefore, the imperative of good upbringing and education is the harmonization of educational influences between the two environments in which the child grows and develops. It is recognized that parental involvement in early and preschool education is necessary for the well-being of the child, which is supported by various regulations and modern professional and theoretical knowledge. It is the professional responsibility of preschool teachers to develop partnership relationships with parents and apply strategies to encourage parental involvement. Creating partnership relations with parents implies respect, equality, acceptance and appreciation. There are many forms of cooperation with parents, and individual conversations have a special place in providing individually oriented support to parents, especially in providing support through the application of counseling skills. This paper provides an overview of theoretical knowledge, selected research and strategies for raising the level of parental involvement in the educational process.