The role of digital media in the education od primary school students. Nowadays there is an extremely rapid increase of technology and, in turn, digital media all over the world, which has an enormous influence on human life. Digital media are present in both private and professional spheres of our everyday life. Modern day children, i.e. children of the 21st century, experience the greatest influence of technology, even from early childhood. The influence of media can be observed in educational environment. They affect children’s attitudes, provide sources of information and offer numerous possibilities for progress and exploration. The fact that they are present in schools and classes opens the possibility of easier cooperation and better teacher-student relationship, as well as better access to information and easier learning. However, despite the various benefits, the media can also affect children and their development negatively. Therefore, it is important to indicate inappropriate content to which children might be exposed through digital media and thus prevent potential negative consequences. Media-literate and competent parents, as well as kindergarten and school teachers, can help choosing suitable media content for children. The topic itself is very complex and the question that arises is whether digital media are in fact a boon for mankind or they prove more harmful than helpful for children and youth development.