Research shows that 90.2% of parents of preschool children use media daily, while 98.8% of parents claim that their children use some type of media (Ciboci, Kanižaj, Labaš, 2015). This highlights the important role of the media in the lives of contemporary families, proves the fact that media attracts attention of children and adults while offering lots of informative, educational and entertaining content which affects communicational relations within the family, and media usage becomes the part of child's educational process. Research conducted in Croatia (Ilišin, 2003; Trstenjak, 2006; Miliša, 2007; 2008, according to Tolić, 2013) suggests that communication with children on what they have heard or seen is a must so we can help them realize the moral message and nature of the offered content because just 10-15% of children talk to parents about what they see, hear or read (Košir, Zgrabljić, Ranfl, 1999, according to Tolić, 2013). The results of a study conducted for the purposes of this paper have shown how much time parents spend with media and how much with children, which media children use the most, reasons why parents offer media to children, and whether parents restrict and talk to their children about media content. The results also show that children use media daily and parents think that their usage can affect the development of communicational relations with children.