The topic covered in this paper is related to motives and incentives in art - creative activities in early and preschool education. The paper is divided into theoretical and practical part. The theoretical part briefly deals with art and the importance it has for preschool education, the importance of its encouragement and development in children. We touched on, in general, motives and stimuli in the artistic creativity of preschool children and divided them into visual, non - visual motives and stimuli and artistic - compositional elements. We also included the role that an educator plays in encouraging children to express themselves artistically and create. The importance of educators' interest in order to be able to transfer this interest to children and to encourage them to engage in fine arts. The importance of praise and preparation of various materials and incentives for children to create as creatively as possible. In the practical part, we carried out one of the listed activities in the Cvrkutić Kindergarten. The activities were carried out with the age of 4 to 7 years, in a group of twenty children. The aim and purpose of the paper is to explore the interests of children for certain motives and incentives, and to explore their creativity and interest in the materials offered to them. The children chose materials they did not work with so often, they were interested in new methods and ways of working and were eagerly waiting to try the prepared ones. From such ways came their own ideas, experimentation with motifs and materials, and original works. They created more independently, and they focused less on the reproduction of the attached photographs and works. The work is framed by the conclusions and statements of the children and an open space for further work with children.