This final paper deals with subliminal messages aimed at children in Disney's animation movie „Frozen“. For the purpose of explaining the impact animation movies have on children, this final paper explains what an animation movie actually is, how an animation movie can affect behavior or children's language, what subliminal messages are, how they are created and how they are used. After describing plot of the animation movie „Frozen“, the physical and psychological analysis of the characters are mentioned, as well as the gender – stereotypical analysis and post – feminist approach. The main aim of this final paper is to point out the importance of subliminal messages and their impact on children and young people. To spot the messages that the media is sending to us, character analyzes are needed. Every behaviour, appearance, speech, movement or thinking that is shown, sends a message. With these distorted messages that are sent by media, stereotypes are transmitted or maintaned. The presence of certain characters in animation movies creates a false and unreal image of ideal women or male to young children, wich can lead them to dissatisfaction with their own appearance from a very young age. Beside imposing the ideals of beauty, the media also shape the steretypical image of man and woman. Although there is a departure from traditionally portrayed characters in the movie „Frozen“, deeper analysis shows that stereotipycal traits are actually only well disguised. In order to protect children as much as possible from such messages, it is necessary to have control over the media, it is important to choose quality media content and to talk to children about the movies they watch. However, in order to be able to recognice quality content ourselves, media literacy is extremely important.