Language is a system that is peculiar only to man, and every man s born immersed in the language that his mother tongue. Although language is a complex system, a child acquires it very easily, it only needs to be exposed to speech. This paper indicates the incidence when the media take over the dominance in the daily living environment of the child. Starting with language acquisition and the developmental stages that a child goes through in order to master speech, which is actually language in action, to grammatical development and the rules that a child needs to adopt in order to properly put words into sentences and for his speech to make sense. The speed of mastering speech and its quality depend on the environment in which the child lives, on his emotional development and cognitive abilities. Barling in mind the influence of the media on children’s everyday life, an attempt was made to investigate the positive and negative effects of the media on children’s development, as well as the role of educators as moderators of a stimulating environment in kindergarten, to raise awareness of the need for media literacy for both educators and parents. The power of play and a live interlocutor gives children an incentive to actively participate in activities, to feel, to reflect, to solve problems, to value their achievements, and live their childhood with their peers, while the media still have some limitations. For the purposes of this work, research was conducted on media consumption and language development.