The raising of identity in children, the connection with local customs, the actions of individuals and groups as guardians of the values of a nation are the topics of this graduation thesis. Activities related to traditional creativity in the system of early and preschool upbringing and education are an important part of the culture and fundamental peculiarities of a region. Building a culture of living in which love for the homeland and customs is manifested is a great responsibility for the educator. Modern times, life full of speed and changes, culture and tradition are unfairly neglected. Children's communication with culture and traditional creativity takes place in DV Cvrčak, PO Stonoga, Novo Selo Rok through the topic of traditional values. Preserving traditions is important to many cultures and nations. Children need to be introduced to the process of heritage discovery and research with respect. Discovering the artistic creativity of children, encouraging them with respect to the topic of traditional culture, researching with children different traditional and implementing modern techniques in carrying out activities with children, are the best way to protect and preserve national heritage in the future. This paper describes many art activities with various materials through which children got to know the traditional culture of Međimurje. They researched licitar hearts, traditional masks, traditional toys, scarves, lace and fabrics. Motivating children of early and preschool age to love their homeland and to further explore traditional motifs and customs is the goal, which is fulfilled through art and rounded off by visits to the Međimurje Treasury and the Dance performance Gda pozoj spi. The experiences gained by the children are the best way to further develop creativity and preserve the cultural heritage of Međimurje.