This work contains the activity and analysis of the publisher „Naša djeca“ at the period from 1948 to 1970. For this purpose a bibliographic list of all published picture books in the mentioned period is compound and accompanied by relevant analysis. According to information on the official web site, the publishing company „Naša djeca“ is established in 1948. and their publishing focus was on picture books. Despite the fact that in the first few years of existence of the publisher „Naša djeca“, we can’t find a trace of published picture books, very soon the editions of picture books have become recognizable. From the picture books analysis, it is evident that the most prominent authors of children's books such as Anđelka Matić, Gustav Krklec and Dragutin Tadijanović, as well as excellent art artists such as Vladimir Kirin, Vilko Gliha-Selan and Danica Rusjan were often engaged in making picture books, pointing to the special care that the publisher managed to make the picture books contentually and visually meet certain aesthetic criteria. The publishing activity is also linked to the fundamental tasks of the organization “Alliance of society Naša djeca” founded in 1951. The wider activity of the Alliance is to spread the children books and toys, to celebrate state and children's holidays, to help children in construction of socialist personality, to open children's facilities, to hold courses on upbringing and combat harmful effects in the lives of children. Publishing picture books is certainly one of the program-oriented activities of the Alliance. This work contains bibliography of the publisher “Naša djeca” which is collected in the National and University library, antique store and in the archive of the mentioned publisher.