When it comes to manipulation, communication is of a great importance. This work shows how much does subliminal messages depend on film art, how it functions and some types of subliminal messages that are used by filmmakers. "For most of us, I believe, it would be a very disappointing cognizance how much our minds are - ours. For this, the society, the school, the parents, and a bunch of other well-intentioned people. The question is whether are all "programmers" unaware of someone being programmed and whether they are all well-intentioned? " (Martinović, 2014). It should be noted that the most common technique of 'subliminal programmers' is just exploiting someone else's subconscious because they know that they expect from that person. In addition, in this work the theme of films and animated films is elaborated, as animated filmmakers use subliminal techniques and how communication influences subliminal messages and how children experience them. The idea of this work is to show how much does subliminal messages influence our lifes, our communication and to show the number of people and also children are being exposed to manipulation on a daily basis. Also, it describes some examples of subliminal use, predominantly in animated movies, so that the others could recognize them and react in time. Furthermore, the goal is to demonstrate how animated movies affects education and communication development and that is exactly what needs to be awakened.