Culture is dynamic and constantly changing, but it allows people to express their own values. Through culture, the spread of foreign influences is also evident. Cultural imperialism, which denotes the imposition of one culture over another, was historically present in the form of colonization, whereas today it is viewed as the spread of influence through media and information flows. The thesis illustrates how cultural imperialism has been perceived throughout history and analyses the role of the media in this process. The theory of cultural imperialism highlights the domination of Western media and their influence on other cultures. Western media have a significant impact on global culture, often altering local traditions. The United States plays a crucial role in the global distribution of media content, leveraging its economic and technological advantages. The aim of this thesis is to analyse elements of cultural imperialism in Croatian television programs. On the other hand, the thesis examines the concept of cultural dependency of television media in Croatia, exploring how Croatian content is positioned in relation to foreign content. The research showed that cultural imperialism is present on the most-watched television channels in Croatia through the presence of American entertainment content. However, there is a significant presence of Croatian productions that promote local culture and values, which help preserve cultural identity in the media environment.