This paper provides a qualitative overview of the experiences and practices related to the use of active labor market policies, with the aim of investigating their effectiveness as implemented by the Croatian Employment Service (HZZ). Data was collected through individual interviews with eight participants during June 2024. The research encompassed the experiences of users in applying active labor market policies and the (positive) effects these measures have had. The aim of the study was to analyze participants' perspectives and experiences, as well as the effectiveness of the measures from the viewpoint of both the users and the employment advisors employed by HZZ. The participants emphasized that active labor market policies have a positive impact on those who choose to use them, but they believe that these policies are not sufficiently promoted in the public. Interviews with employment advisors revealed that the motivation of the users, mostly unemployed individuals, is a key factor in addressing unemployment. Their experience working with clients provided unique insights into the practice of employment and the use of measures, as well as their effectiveness. The research results indicated that these measures positively impact labor market competitiveness, facilitate job placement, and contribute to the individual progress of users. Additionally, the study highlighted the need for more intensive collaboration between HZZ and other institutions in the creation of future policies, particularly those aimed at long-term unemployed and socially vulnerable groups.