This article represents the contribution to the discussion about phenomenon of consumer culture in Croatian context. Key factors that contributed to creating consumer culture are presented through theoretical representations of foreign, but also domestic authors that are later used as a reference point for data analysis. Qualitative methodology was used, and the half-structured interview was applied on the research sample of eight participants. The meaning behind this specific research sample that includes four Croatians that live in Republic of Croatia and four Croatians who's current address is in Chicago in federal American state of Illinois was to get a better insight into external factors that affect the process of creating consumer culture in Croatia by using comparative method in its diachronial framework and bearing in mind the challenges of post-communist society and it's transition to the capitalist society. Through the original empirical research, it is tried to shed a light on, already known, concept of development of consumer culture with the focus on comparative analysis of internal and external political influences. The analysis outlined the process of Americanization as one of key factors affecting the creation of the consumer culture in Croatia.