The attitude of the local population towards tourism and tourists is a complex phenomenon that is the result of many external factors, which are often political, socio-economic or cultural in nature. These include political preferences of both locals and visitors, as well as the social reputation and financial status of the tourists. Money and material profits play an important role, resulting in the preference of wealthier tourists compared to ones witha more modest financial backgroundby some of the locals. However, sometimes even less wealthy tourists are known to have a certain advantagem compared to ordinary local citizens, for example, certain services are provided faster for tourists than for locals. Ignorance of social customs of the places a tourist visits, with an emphasis on unwritten rules of conduct, may be the cause of possible conflicts between tourists and locals. However, the problematic behavior of some certain individuals, both locals and tourists, is not justified by any cultural differences or lack of knowledge and such individuals are to be blamed for any possible conflicts that may arise due to their own recklessness, selfishness or greed. Foreign investments in tourism, with all their advantages, can have disadvantages as well. These disadvantages manifest themselves in the form of job shortages for local residents, the imposition of a foreign language and culture, as well as the loss of some public and green areas, all of which have an impact on the standards of living in the tourist destination and therefore also an impact on the attitude of the local population towards tourism and tourists. Although the development of tourism has a positive effect on the development of the tourist destination at almost all levels, a sudden increase in the number of visitors can result in various problems such as traffic jams, excessive pressure on the energy network and even rising prices or lack of certain goods, all of which negatively affect the perception of locals towards tourism and tourists.Although Dubrovnik faced almost all of these problems, the constant development of traffic, energy and tourism infrastructure, as well as keeping track of trends in tourism reduced these negative effects as low as possible and tourism in Dubrovnik continued to thrive to this day.