Yield management is an extremely developed practice that is applied in hotels all over the world. The aim is both to determine optimal price of hotel accommodation with the help of various techniques and strategies, as well as to achieve the highest possible profit for the hotel, taking into account the costs of the investment, market trends and wishes and preferences guests. Given that this is a financial aspect of the hotel industry, this management is a very important aspect of the hotel business since it deals with determining the price of the basic hotel product, that is, accommodation units. If there is a wrong assessment, that is, strategies and techniques are misdirected and misused, this will greatly affect the business and the total income of the hotel. Therefore, if the hotel wants to be successful and competitive in the market, it is crucial to developyield management, following the market trends and taking into account the latest technologies and business moves made by the competition.