Thanks to its importance in human life and activity, culinary arts and the field of gastronomy, has grown from a need for human survival into a scientific branch that does not deal exclusively with the preparation of food for eating. Contemporary gastronomy is the science of food, the science of nutrition and nutrition, part of the culture and identity of individual countries, a significant part of the tourist offer in destinations, but also a very important part of the everyday life of a modern person. As is the case in other areas, the process of globalization resulted in significant technological advances, which further led to the use of modern technology in the culinary arts as well. Namely, the creation of new communication channels and attractive media content related to the culinary arts influences the attraction of an even wider population towards the study, application and creation of culinary content and engaging in culinary activities in their free time. Empirical research through an online questionnaire examined the socio demographic characteristics of the sample as well as opinions and attitudes about culinary media content and modern communication channels through which it is marketed to the public. The data analysis determined that in the modern world, social networks are most often used as a communication channel, most modern recipes are searched, and the publication of culinary content on social networks also affects the increased engagement and application of culinary content and activities in people's free time.