Competition among destinations strengthens and grows, so the need to explore new ways of diversification of existing tourism products and creation of new offer concepts is vital in orderto achieve the competitiveness of destination on receptive markets. Expressed seasonality is the growing problem of Croatian tourism, especially the coastal area, therefore there is the need to tackle this problem. The gap between the number of visitors in the summer and winter months can be reduced, by creating events and activities that take place outside of the tourist season. Many destinations have recognized the importance of holding events that bring multiple benefits to the area and community. These kinds of manifestations are organized once or several times a year in order to bring extraordinary experience to the destination´s visitors. The development of the festivals, using organizational skills, knowledge and other skills, helps create a better designed tourist product that will, through its attractiveness, fulfill the goal of meeting the needs, desires and motivations of existing visitors and attract potential new visitors. Concept of manifestation tourism, as a link between events and tourism, was firstly mentioned during the 1980´s. The foundation for the development of manifestation tourism in some touristic destination is the growth in the number of visitors and their free time as well as growth in their consumption outside accommodation. Through fulfilling its final product, manifestations, are becoming the subject of destination marketing.