This paper is based on the analysis of the influence of the marketing strategies in the online business environment. This paper will research the sucessful elements of the „Baby Center“ company while being in the internet environment, its advantages as well as disadvantages, including the consumer behavior in the online business. Every successful modern company tends to have as many as possible loyal consumers which are attracted by the quality and the fast communication interaction. By having development of the technology , increase of the communication and exchange, as well as, product accessibility, time has the key role and value in which we can find the advantage of the online internet business.By using internet we are able to exchange our information in an easier and faster way, we have the option of 24 hour purchasing, possibility of following special online promotions and being able to perform parallel shopping from more categories. There are many advantages and one of them is saving the information about regular buyers in order to create various analysis and different group of the buyers. The results of the research shows that most of the buyers are tend to use the option of online shopping as well as searching for the product information. By having the results of the analysis it is shown that the majority of the Baby Center online users, are women as well as the most of them are satisfied with the usage of the online marketing strategies in the internet environment