In this paper, the main focus is development of the mobile devices that is in integration with the internet technology, model of today’s business. This paper researches mobile marketing and its common uses, ways of implementation of marketing tools that are needed for internet entrepreneurship. Paper stresses out both, internet business and ways of mobile marketing tool usage. Mobile marketing is unavoidable part in company’s management. Mobile devices have become the most important channel for providing messages on market of final consumption and successful utilization makes a difference that leads to prosperous business result. The use of mobile devices facilitated the information placement on the final consumption market and lead to the successful business result of all economic sectors. Increase in number of mobile devices that are able to connect to the Internet, made it easier for companies to share more information to larger number of users. The development of new technologies set foundations to bright future of mobile marketing, which provides companies with easier access to the final consumer, with the assumption of constant track keeping of technology development.