This case study shows the elements of public relations and corporate social responsibility of LifeClass Terme Sveti Martin, tourist company placed in the municipality of Sveti Martin na Muri. The paper is divided into four parts. The first and the second part give a theoretical review of the literature in the field of public relations and corporate social responsibility. The company, services, the most important stakeholders and internal and external environment are presented in the third part of this paper. Also, third part of the paper gives the information about concepts of public relations and marketing of LifeClass Terme Sveti Martin, the information about communication and public relations tools and targeted markets. Three social responsibility projects are explained, also the storytelling concept of communication for corporate social responsibility and the impact of LifeClass Terme Sveti Martin on destination development. The fourth part lists the concluding observations on the subject of the paper. All these examples can serve as a basis for reflection and development of new effective concepts of public relations and corporate social responsibility of organizations operating in the tourism sector. By reading the paper the reader can understand the importance of corporate social responsibility which with the successful public relations contributes to the improvement of the identity of LifeClass Terme Sveti Martin as a hotel company.