The behavior of consumers can be defined as a dynamic interaction between cognition and environmental factors which reflects on the behavior and the modification of various aspects of consumers' lives. Today, all around the globe there are billions of consumers that purchase various products. A cosmetic product is defined as any matter or compound intended for interaction with external parts of the human body (e.g. hair, skin, nails) or with teeth and oral mucosa, with the purpose of cleansing, perfuming, protecting and maintaining health, altering the appearance or modifying body odor. The term “luxury“ denotes all tangible items that cater not to the basic existential needs of people, but rather create a sense of comfort and serve as a proof of wealth and financial stability as well as of a high social status. Therefore, luxurious cosmetic products can be seen as high-quality products, they are precious and create a feeling of comfort and superiority. Markets are saturated with luxurious cosmetic products and as a consequence of that, every luxurious product should differentiate from other similar products in order to come to the fore and ensure high-level sales. This thesis analyzes the methods of recognizing consumers' attitudes towards luxurious cosmetic brands and aims to define the role played by the mentioned products for potential consumers. Research has been carried out on the sample of 124 subjects by means of a survey questionnaire. The research has recognized mostly women as consumers that purchase and use luxurious cosmetic products. Manufacturers of such products should take into account the factors that influence the attitudes and the perception of customers, and they should aim to create a higher level of satisfaction of consumers on the basis of their needs and desires.