We are witnessing an increasing demand for healthy food, which has great influence on the people and their physical, mental, emotional and spiritual state, which should also be reflected in the new approach to packaging such diet. Graduate thesis focuses on the revival and preservation of traditional activities (olive growing) through a product made for tourists, friends and business partners of the school. That's why marketing messages were not taken into account so much as emphasizing the product itself as a message. It is an ecological, clean nutritional product of top quality so that package design mirrored that definition with all of its elements, color and typography. Interesting and attractive, simple and striking packaging affects end-product buyers. Indeed, it is challenging to create an authentic, totally unusual product which is primarily intended as a gift. The base of this thesis is the beginning of development of flexible visual identity of the school community through which the identity of the whole community, its culture and customs is conveyed. That is why, in this graduate thesis, the features of visual and textual elements of olive oil packaging are analyzed through the selection of material and packaging design, with essential product information printed on the label and a declaration with careful selection of fonts and colors. The school community is planning to start producing a tea from olive leaves in the near future, and through the design of tea bags and other cardboard packaging, the overall visual identity of the elementary school Stobreč and its student community can continue to develop. That is why this project is conceived so that the basic design of the visual identity of the school and the school community can be upgraded over time with an additional selection of packaging, a combination of different colors, fonts and shapes of this bottle, label and declarations.