The goal of the final work is to explain the role of a flyer in visual communication and to produce a design of a leaflet bond to a certain theme. Despite huge digitization in media during recent years, the emphasis is placed on the fact that the flyer is still very powerful as commercial, propaganda and information instrument of communication in a huge majority of the population. Through chapters is explained how visual communication teaches us to acquire stability and order within technical frameworks, and how to accomplish correct element hierarchy in order to engage our attention in different ways. In design, there are several sets of the rules and organizational principles created as rules for its complete understanding and message transmission. For those, the responsibilities are on a designer or a person responsible for the creation of the flyer. There are guidelines which a designer applies when organizing a content at the same scale as to design the elements so the leaflet would finally become understandable to the people.