Visual identity is a collection of all visual elements, such as logo, typography, color and all other graphic elements that show us some of the inside or the service and its success in business. Visual identity gives the first impression of a product or company, and by the very appearance it gives the personality and strength of the company. With visual identity we can express the structure of a company and show the public all its successes, goals, opportunities and ideas. Through the elements of visual identity, it is easiest to communicate with a targeted audience. If a good design and a good design are made properly, it can have very high performance by the user. Visual identity is the key to collecting the broader public and gaining insight into the brand itself. Along with the visual identity, very great success in the business world also has marketing. Linking these two important elements to each company gives a safe and successful growth of the company. As visual identity and marketing are associated, we can see through their common advertising system. Marketing is the one that brings money through advertising, and design is one that through a well-designed ad brings more visitors and potential users. The main purpose of this final work is to create the visual identity of the travel agency Loyalee travel and to show that the design of visual identity and marketing together constitute one successful whole. In addition to the practical part of the final work, the goal is to explain all the main elements of visual identity, as well as marketing.