The subject of the thesis is based on the emotional profile and the perception of the tattooed consumers. The beginning of the thesis refers to the theoretical perception of tattoos, emotions and body image which rounds up in a whole that gives us an intro-duction to the conducted research. What is the emotional profile of the tattooed con-sumers or how do tattooed individuals experience their body through the emotions – answers to these questions are not always easily found and there are not many rese-arches dealing with the issue, and the tattooed consumers are often put in specific boxes followed by various negative connotations, while the reality is different and more complicated. The research that included a survey, in order to collect data given by tattooed customers, is going to shed a light on many prejudices and set the basis for further research on emotions and perception of the tattooed customers. Findings ob-tained through the data analysis confirm the given thesis and refer to the fact that the tattooed individuals link their tattoos to the emotional events in their lives which affec-ted them positively or negatively to the point where they have decided to get a perma-nent reminder of the exact emotional event. Also, tattooed individuals have a lower body appreciation and, in most cases, compensate it by tattooing.