Human rights and rights of national minorities are the area of activity of the corporate social responsibility. Public relations through communication with stakeholders play an important role in achieving corporate social responsibility and raising awareness of socially responsible business. The Roman national minority plays an important role in Croatian society. Communication with national minorities, including with the Roman national minority, is challenging and represent a communication challenge. Group bias develops among members of social groups, and individuals have a greater need to help people they consider part of their group and develop a higher level of empathy for them. Empathy is important for establishing better communication with members of the external group, including for communication with members of the Roman national minority. Empathy towards members of the group can be reduced by reducing the homogeneity of members in the external group by personalizing members of the external group and by emphasizing positive experiences with their members. In addition to the content analysis method, the survey found that media releases of Croatian web portals mostly show members of the Roman national minority stereotypically, generally in neutral or negative contestants. Accordingly, it is necessary to change the communication strategy and the way of reporting in the direction of changing the media image in a way that members of the Roma national minority are presented in a positive context, individually and uniquely.