The main goal of this final paper is to show how important graphic design really is in everyday life and how much attention should be put in presenting art. It could be in pictorial, textual, video, music or in any other way. As times change, so does graphic design. Something that was popular 10, 15 or 50 years ago is no longer attractive and the tastes of the global population are changing. So my goal is to show you the evolution of graphic design then and graphic design now. For this purpose, I will redesign the very famous Nivea logo, which during its period of existence had only a few small changes in the redesign, but the whole image of the brand actually remained the same. I want to show how the brand / logo of a company is extremely important, because when you create a large company, that company will become an indicator of the quality you offer due to the recognizability of the logo. Some examples of such brands are Nike, Adidas, Puma, Audi, Bmw... Showing something graphically today is not a problem. The only thing and the difference is how much imagination and effort you put into your work. Graphic design must be simple, recognizable and easily noticeable. I will use Adobe Illustator and Adobe Photoshop to create a visual identity.