Every company has a story to tell. Creation, management, activity: everything is done for a reason. In order to tell a story and present itself, a company must first develop its own identity. Cultural identity, also called 'corporate culture' is the first step. It manages the positioning, work and strategies of the organization and influences decisions. The second step is the visual identity. It adds more depth and gives people something to remember the company by. In order to function properly, the company must develop its own identity, based on a unique design and well-defined graphics. Composed of name, logo, font, color and signature style, visual identity is essentially a story about the company and the values it wants to convey. It is necessary for brand affirmation through print and online media and is one of the fundamental pillars of the organization's communication strategy. The key element of the visual identity is, of course, the logo. It enables the organization not only to be recognized, but also to be remembered. The products that were selected as part of the final work will be used for the purpose of promoting the importance of safety and people's awareness of the issue of preserving the environment of the coastal zone and the sea itself. The overcrowding to which we are exposed creates an excess of garbage and endangers the balance of plant and animal systems in various ways. Therefore, the purpose of the project is to raise the awareness of the citizens of the Republic of Croatia, visitors and the institutions themselves about the increasing number of dangers at sea, environmental pollution, excessive fishing and the need for better work of the institutions.