The introductory part explains why this topic was chosen and briefly describes the Porsche brand, which is analyzed and explained in detail in the main part of the paper. The main part consists of three smaller parts: task analysis, practical work and a short explanation of the final solution, i.e. the redesign. In the analysis of the task, the history of graphic design and how the trends have changed over the years were studied. Some examples of car company redesigns over the past few years are also listed and explained. It was concluded what they have in common, what trend they follow and with what goal the redesign was done. The practical part presents the program that was used to create the design, follows the course of events of the redesign process and explains the steps that were taken to get to the final solution. In the last part, the symbolism of the elements used in the final design is briefly explained and a book of standards that should be followed is presented. At the end of the work there is a conclusion that briefly talks about everything we learned during the course of the project.