In the past, the activities of marketing activists were simpler, there were not many media and mostly advertisements were placed through TV or radio. Today, the situation is different. The Internet and the online environment create new business conditions, and at the same time significantly more informed consumers. It is difficult to actually create a strategy, that is, to say which marketing concept is the most effective, but what is certain is that a combination of different concepts ensures a successful campaign. Advertising in the online environment simply means conducting marketing activities using the Internet. Digital marketing content is also used to disseminate information using the Internet platform and various electronic devices. The content as such must provide the user with the ability to satisfy their needs, desires and expectations when interacting with the company that actually markets a specific message. Also, thanks to the development of the Internet, it has enabled companies to measure the effect of their ads, as well as the ability to target exactly where they want, which is much more difficult with the traditional form of marketing. Furthermore, the more significant influence of the Internet also strengthens the influence of social networks that help entrepreneurs to socialize, that is, to gain trust, which will lead to the building of deeper relationships with consumers. The research confirmed that the Internet is a much more effective way of advertising compared to other forms, as well as that consumers are much more likely to buy equipment for a mobile device online than to go to a store.