Design Thinking is a process that doesn’t offer “the bestest” solution or a solution that will be acceptable to all (“status quo”); it offers an innovative solution that satisfies the latent and unaddressed needs of the user. Such solutions are often disruptive and change the playfield for a certain market segment, since they don’t merely satisfy the form but satisfy the real needs of the users, contributing to the creation of sustainable business models and agile companies. Through the process of finding an appropriate innovative solution, the designer himself acquires new knowledge and broadens his vision beyond “what is", towards what "could be" (what if). After reviewing the relevant literature and giving a theoretical overview of Design Thinking, innovation and innovativeness, the empirical part addressed the research question "How does learning the Design Thinking process affect the development of innovative thinking among students?". The results of the research showed that learning the Design Thinking process encourages among students the development of an innovative way of thinking, but also the need for prototyping, iteration, and a need for greater possibility of practical application. It is concluded that learning the Design Thinking process encourages the development of an innovative way of thinking, which is imperative for future economists, in order to ensure competitiveness, agility and sustainability in tomorrow’s’ market.