In this final thesis, the topic of redesigning the visual identity will be elaborated upon. The key step is to preserve the brand's position in the market. The focus is on components such as logo, colours and typography. It explores the way redesign can bring freshness and authenticity to a brand. The company whose logo is being redesigned is a wedding photography business founded in 2019. In the beginning they dealt with recording and photographing all events, but later they decided to switch the focus to only one area and specialize in it - that was recording weddings. Narrowing the focus is the reason for the redesign, considering that they no longer have a wide offer, something new is needed for a much narrower area. This final thesis will be divided into two units. The first unit is the theoretical part where the most important concepts of the topic of final design will be explained. The second part shows the visual identity redesign process itself - which colors were used, which symbols, which typography and why it was used the way it was.