In the 21st century, a time in which the world is viewed entirely through a screen the size of an individual's palm, images and multimedia content have become an integral source of information and news. The effects of multimedia content have now assumed the role of the main supplier of knowledge and current events. Today, the globalization of architecture is largely attributed to the development of multimedia and programs that facilitate the handling of architecture and its progress Architectural design is a highly competitive market field. Moreover, it can be extremely difficult to promote your company using only photos of models and final results. With 3D visualization and animation, businesses can create compelling animations for their social media pages, online catalogs, and advertising campaigns. Best of all, I can use 3D renderings whether or not the project has even started. In some cases, a particular architectural studio or firm may want to use a theoretical building to showcase their skills or innovations. With 3D rendering, it is possible to present such conceptual projects to the audience in photo-realistic quality. This allows the designer to better position himself in relation to the competition and really show his capabilities. As these technologies continue to evolve, they will further drive innovation and sustainability in architecture. For architects to remain competitive in this dynamic field, embracing the full potential of visualization is key. The aim of this thesis is to analyze multimedia programs that can be used in architecture and to show the advantages of such a tool that is increasingly used in architecture today.