This study investigates whether there is a relationship between hosting sports events and an increase in the number of tourists visiting Čakovec, as well as the length of their stay. The study presents the findings of research conducted on the public's perception of tourism in Čakovec, the city's accommodation facilities, and how local athletes perceive Čakovec's potential for sports tourism development. The study analyzed data from the eVisitor Information System, which registers and deregisters tourists, and examined information on sports events held throughout the year. The research and analysis in this study can provide valuable information to stakeholders in tourism and the sports industry in the city, helping to define the strategy for tourism development in Čakovec. The analysis was conducted over a five-year period from January 1, 2019, to December 31, 2023. It was found that the months in which sports events take place are among the busiest in terms of the number of arrivals and overnight stays in accommodation facilities in the area of Čakovec city. This information can be useful in helping stakeholders in the tourism sector to design offers for athletes, recreationists, sports workers, and individual tourists. By utilizing this data, the socio-economic impact of tourism on the local community can be improved. It is confirmed that sports competitions and manifestations attract the most tourists who come and spend the night in Čakovec. The paper also emphasizes the need to focus on individuals highly motivated for tourist stays at destinations that offer sports infrastructure and facilities. Sport today generates trips and a growing trend of changing the place of residence of users who choose destinations according to the possibilities of practicing sports and recreation and following attractive sports events. The study suggests that the investment in promoting Čakovec as a sports tourist destination should be proportionate to the number of sports events and their attendance throughout the year.