Event tourism in the city of Vrbovec significantly contributes to the tourist offer, preservation of cultural heritage, and economic development. The research focuses on assessing the role of events, the perception of the local community and visitors, socio-cultural impacts, and formulating recommendations for improving the quality and sustainability of event tourism. Events such as "Kaj sujelinašistari," "Vrbovečkoprojahivanjeikonjičkeigre," and "Dana gradaVrbovca" were analyzed. The research results confirm the hypothesis that events significantly contribute to increased tourist visits and economic growth. These events attract visitors from outside the local community, increasing spending in hospitality and accommodation sectors, which results in increased revenue and employment. The local community and visitors express high levels of satisfaction, further confirming the importance of these events for local identity and pride. The socio-cultural impacts of events include the preservation of cultural heritage, promotion of local identity, and strengthening of social cohesion. Events provide a platform for presenting and transmitting traditions, customs, gastronomy, and history, thereby raising awareness of cultural heritage. Furthermore, technology plays an important role in enhancing visitor experiences and event management efficiency. Recommendations for future research include interdisciplinary approaches, practical application of results, and consideration of global perspectives. The development of sustainable practices and the use of modern technologies are crucial for the long-term success of events. Event tourism in Vrbovec proves to be a significant factor in preserving and promoting cultural and historical heritage, economic development, and strengthening local identity, thus ensuring the lasting preservation of local values for future generations.