The role of branding, and the awareness of the existence of the brand it self, have a large influence on the work and success of a company. Branding can be explained as a complex process of creation and promotion of a brand which is developed in parallel to consumerism. Today, the term consumerism marks 2 conceptually rival ideologies. One of those advocates a spending culture, while the other exercises shopping from pleasure and the need of creating a consumers identity. A consumer is a person around which branding is oriented and his behavior is determined based on geographical, demographical, economical, social and situational factors. Brand is easiest explained as a combination of actions, messages and visions which kick-start creation of products and services under certain identities. The most noticeable representative of a brand is its identity, which can be verbal (name and slogan) or visual (logo, paint scheme and typography). Brand "Podsky" is a newly developed brand on the market of hand-made wooden jewelry. Its branding starts with research of the competition and targeted audience, creation of its identity, organization and control over the concept of a marketing mix and its traditional activities, in accordance with the development of the Internet and marketing possibilities, have been replaced by digital marketing. Becouse of the aforementioned, the way of advertisement for the company "Podsky" is chosen to be using social media and via banners. The phrase banner marks the use of ads based on photographs. Since the media content is key for the creation of banners, as well as a social media presence, in this paper great focus has been placed on production of that type of content. Many photographs and videos have been made using various equipment in various environments. Next to the aforementioned, a web page prototype has also been created which, in a realistic fashion, combines information about the company, brand identity, media content and the brand messages. As a part of the web page, a web shop has been made in order to promote the globalization of the brand. With the realization of the previously mentioned and through conducted activities the goal of this paper has been reached which can be summed up as branding of a small, until now unknown, brand and its placement on the market.