The thesis analyzes and implements digital marketing strategies aimed at increasing brand recognition, user engagement, and sales of products/services for the Technological Park Varaždin's sub-brand – Gamespark, which focuses on education in the gaming industry. The paper includes a comparison of traditional and digital marketing, an analysis of the current market and competition, and a detailed description of various forms of digital marketing such as SEO optimization, influencer marketing, social media campaigns, Google Ads, and other forms of advertising. It also presents the goals, strategies, and tactics for leading a successful digital marketing campaign, with an emphasis on using different digital channels to reach the target audience and achieve Gamespark’s business objectives. In today's world, digital and traditional marketing campaigns play a crucial role in achieving business success. Digital campaigns enable companies to reach a global audience through channels such as social media, email marketing, and Google ads. They offer precise targeting, measurable results, and the opportunity for personalized communication with consumers, ensuring greater engagement and return on investment. Social networks like Facebook, Instagram, and TikTok are particularly important as they enable real-time interaction, community building, and rapid dissemination of information.