Non-linear television is a form of watching television in such a way that the viewer is not dependent on the time when he will watch the content and the device on which it will be watched. Unlike linear television, where everything is predetermined by a complex schedule of TV channels. In recent years, there has been a noticeable increase in viewership of non-linear television, both on the global market and in Croatian. In addition to the most famous non-linear platforms such as Netflix, Max, Amazon Prime Video and YouTube, Croatian TV distributers are also increasingly turning to this market. Some domestic examples are HRTi, RTL Voyo, Nova Plus and Max TV To Go. In order to get into the realm of things more easily, this paper covers topics such as video formats and Internet technologies that together contributed to the development of video on demand, and describes the subtypes of OTT services. In addition, concepts such as binge-watching and geotargeting are explained and how the COVID-19 pandemic affected the growth of nonlinear television. Finally, in the empirical part, the aim of the paper is to analyze the market of non-linear platforms in the Republic of Croatia based on the parameters set in the survey questionnaire and to investigate whether there has been a change in the habits of viewers on the domestic market.