This paper explores the key aspects of tourism development management, with a specific focus on the case of the city of Ludbreg. The first part discusses tourism development strategies, including planning, promotion, and sustainability. The importance of involving the local community and stakeholders in the decision-making process is emphasized, ensuring alignment between the needs of visitors and the interests of the local population. Additionally, the paper analyzes the challenges faced by the city and proposes concrete measures to enhance the tourist offer, including the development of new attractions, improvement of transport connectivity, and strengthening marketing activities. In conclusion, managing tourism development requires an integrated approach that connects economic, social, and environmental aspects. The paper highlights the importance of continu-ous monitoring and evaluation to ensure sustainable and competitive tourism development in the city. This approach enables the creation of an attractive tourist destination that meets the needs of all stakeholders, including visitors, the local community, and the business sector.