Demand and supply are the most important items in designing tourism one tourist country. Only if you align tourist demand and tourist offer we can get a quality tourist experience and maximum guest satisfaction. Today's guest is very demanding, and it is in order to rest after the house takes its pretty memories and you can tell that he met and had a destination that is visited. It is precisely this all tourism professionals must focus: to provide customer experience. It is not enough just to sell the sun and the sea, especially when it is clear that we want to be tourist season in Istria extend. Tourism is an important sector of the economy of Istria County. A well-crafted offer is the first item in the tourism industry, but next to it immediately stands and public policy and public awareness that tourism involves patience and tolerance. Furthermore, the process requires a stronger global positioning, targeted marketing and branding. Changes in tourism need to constantly monitor and investigate, in order to achieve competitiveness and provide quality. Product quality means and capacity building of human resources, therefore it is necessary to better education for all levels of employees in the tourism industry and beyond.