The concept of sustainable development was introduced in the 70s of the last century. The concept of sustainability is defined as development that meets the needs of today's generations without compromising future generations. Extremely rapid population growth has led to complex environmental problems such as air pollution, water, soil destruction of biodiversity and the depletion of natural resources. Today's society has to understand the problems of the ecosystem and to react in time. The media can greatly assist in this process - learning for sustainable development. Today the media have become part of our everyday lives because through them we get some information about the world. The media has so much power that can influence our attitudes, emotions as well as behavior. It can be said that those in the 21st century. Too little highlight environmental problems that surround us, it proves the poll in which 25% of respondents did not know the concept of sustainable development. As the media have the power of rapid information should highlight important topics and more strive for responsible behavior. 45