Past studies on media content analysis in different media within the Republic of Croatia have shown that minorities are portrayed negatively, being mentioned mainly in political topics. The only study that has examined this topic using the content of the articles from the Glas Istre daily newspaper, has concluded that minorities are being mentioned predominately in political topics. The aim of this paper is to examine the way of reporting about Istrian minorities from July until November 2015 using the analysis of media content of 306 articles in the Glas Istre daily newspaper. The results confirmed that Glas Istre writes comprehensively and daily about minorities. Moreover, it was discovered that informing and integration represent the essential social function found in the medium which is in accordance with the multicultural nature of Istrian county. More precisely, both bigger and smaller areas in Istria report about minorities, the Istra section is the one where the most articles were found while news as well as reports represent the most used forms of writing. The Italians are the most represented minority found in the articles, while minority associations and societies are represented the least. The most notable result during the research period is the dominance of cultural and entertainment topics instead of political ones which is contrary to the majority of studies that examined this area in Croatia.