The influence of globalization left a big impact on the local population and tradition in the last decade. Therefore, there is a steady growth of individuals who are interested in examining the socio-cultural aspects of identity thus forcing science to contribute to the cause as well. Its contribution is considered to be one of the key reasons for the creation of audio-visual anthropology. Audio-visual anthropology, through the display of individual sculptures, ethnical minorities, rural population as well as individuals in documentary and ethnographic movies, aims to bring the real picture of the groups mentioned above closer to the audience as well as present all of the available knowledge and information to it. If we want to understand the concept of this genre of movies, it is essential to understand certain aspects of culture and cultural identity, as well as outside influences that can provoke changes in them. Therefore, ethnographic movie is often connected with the influence of tourism. Today, tourism represents a global process that, through its activity, integrates with different cultures. It enables encounters between two or more cultures in the same area, resulting in interculturalism, a process that brings a new set of different positive and negative elements. One of the most common question is the question of authenticity and the range in which the local population has to adapt to the needs of the tourists.