Company competitiveness involves finding ways to be ahead of other companies in the market, how to be better than others, and it is a basic prerequisite for the survival of the company. A successful enterprise is the basis of economic success. Competitive advantage basically comes from improvements, innovations and changes. Achieving competitive advantage is a specific response of the company to the impulses from the environment. One of the fundamental definitions of a company is the way it creates competitiveness, which is why competition is given priority. Five aspects of operating performance, competitive priorities, in terms of creating competitive advantages: quality, speed, reliability, flexibility and service. Competitors are businesses operating in the same industry, offering similar products and / or services, and targeting the same potential customers. Hypercompetition has emerged from the dynamics of strategic competition between global and innovative rivals. Its characteristics are the frequency, daring and aggressive movement of competitors, which encourages the creation of conditions of constant imbalance and change. A competitive strategy is the pursuit of a favorable competitive position within the industry, the fundamental environment in which competition arises. In any industry, domestic or international, and whether it offers a product or service, competition rules are embodied in Porter's five competing forces: new entrants, threat of substitute products or services, customer bargaining power, vendor bargaining power and rivalry between existing competitors. Three Porter Generic Strategies for achieving above-average business in the industry: Cost Leadership, Differentiation, and Focus. In order to analyze the source of competitive advantage, a systematic way of studying all the activities that the company conducts and their interactions with each other is necessary, and the value chain is the basic means of achieving this. Prerequisites for growing competitive advantage include key competences such as manpower, knowledge and skills, innovation and technology. The Rimac car's competitive advantage analysis is explained by Porter's five competing forces model.